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B2 digital: less hype – but a lot more placements

16 april 2017
B2 digital: less hype – but a lot more placements

Visiting drupa 2012 the new breed of B2-format digital presses for commercial printing seemed to outshine everything else. Despite all the ensuing hype, placements remained low and hopes for growth were dashed in the years that followed. At drupa 2016 B2 digital was already eclipsed in the headlines by other technologies, namely B1 digital, industry 4.0, and packaging/industrial print. It started to look like B2 digital would be a disappointment.

 
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